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Mark Whitby

9 Reasons to Call Instead of Sending Email

Does your sales office sound like a typing pool?  I’ve noticed that many recruiters prefer to email instead of actually speaking to their clients and candidates. Here are 9 reasons why that’s a bad idea: You can’t build relationships by email.  Imagine if you only

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Motivation
Mark Whitby

Are Recruiters a Necessary Evil?

You’ve probably heard the expression “necessary evil.” Usually it applies to a something which we resent but grudgingly accept as a fact of life. Taxes, for example. Recently however, I heard this idiom applied to recruitment consultants. Not by a client or candidate, but by

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Mark Whitby

How to Get Impressive Client Testimonials

Over the years I’ve asked for (and received) hundreds of testimonials – see some examples here. Here are some of the “secrets” I’ve discovered for getting more testimonials AND for getting more IMPRESSIVE testimonials. Strike while the iron is hot! Ask both your client and

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How to Harness the Selling Power of Testimonials

Do you ask your clients for testimonials? Sure you might receive a few unsolicited testimonials.  That’s nice when it happens.  But do you actively solicit them from every client you place with? As a tactic for winning new business, client testimonials are deceptively simple.  But

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