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Email is a lazy manager’s best friend. It is hard asking people to do things to their face – especially when delivering a message that might be met with resistance. Instead of risking a confrontation, the lazy manager will fire off a quick email saying,
Email marketing is one of the most effective ways to market your recruitment agency. You can communicate “one-to-many” at the push of a button, making email marketing a highly leveraged and cost-effective marketing activity. I’m not talking about the unsolicited bulk emails that are sent
With all the talk of content marketing being the “ultimate solution” for B2B sales and marketing professionals, the simple fact is that unless you are extremely lucky, none of the leads from your content will directly result in a sale. You still need to have
Imagine you’re speaking with a potential client who says, “why should I use your firm instead of someone else?” Do you have a great answer to that question? If you don’t have a clear Value Proposition, sometimes called a USP or Unique Selling Proposition, then
Whether it’s a case of contacting that perfect candidate for a role you’re working on or introducing yourself to a key decision maker at a potential new client, one of the biggest challenges any recruiter faces is getting people’s contact information, in particular, email addresses.
Want to generate warm leads on autopilot, and attract a steady flow of new clients and candidates for your recruitment business? Then you need a Lead Magnet. What is a Lead Magnet? Quite simply, a lead magnet is an irresistible bribe that offers value to