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Leadership
Mark Whitby

The Best Way to Demotivate Your Team

Email is a lazy manager’s best friend. It is hard asking people to do things to their face – especially when delivering a message that might be met with resistance.  Instead of risking a confrontation, the lazy manager will fire off a quick email saying,

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Inbound Marketing
Mark Whitby

How to Choose an Email Marketing Platform

Email marketing is one of the most effective ways to market your recruitment agency. You can communicate “one-to-many” at the push of a button, making email marketing a highly leveraged and cost-effective marketing activity. I’m not talking about the unsolicited bulk emails that are sent

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Business Development
Mark Whitby

Why Content Doesn’t Kill The Sales Call

With all the talk of content marketing being the “ultimate solution” for B2B sales and marketing professionals, the simple fact is that unless you are extremely lucky, none of the leads from your content will directly result in a sale. You still need to have

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