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Inbound Marketing
Mark Whitby

How to Start Creating Video Content for Chickens

https://www.youtube.com/watch?v=88RZEK9Ku3kDoes the thought of appearing on camera makes your knees knock and stomach churn? Here are my top 5 tips for creating video content – from one chicken to another. You might assume that because I’ve been a trainer for 18 years that this comes

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Inbound Marketing
Mark Whitby

Why We’re Creating Video Content and You Should Too

https://www.youtube.com/watch?v=4l2iKEM2UPk&tYou may have noticed that I’ve been creating a LOT of video content recently. Here’s why I’ve started publishing a weekly video – and why you should too. There are two big reasons… Video Builds Rapport with Your Target Audience  The first reason I’m creating

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Business Development
Mark Whitby

The Yo-Yo Billings Problem

By a show of hands, who here would like to generate more consistent placements and more predictable revenue?   Everybody in the room! And that’s not surprising.    This is one of the biggest challenges faced by recruiters and recruiting firm owners. I know this because

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Negotiation
Mark Whitby

You’re Making A Big Mistake

Are you making the mistake of charging too little for your recruitment services?   I speak to so many recruiters who under-value their service. For example, last week a recruitment business owner told me that he was planning on offering an executive search service but

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Strategy
Mark Whitby

What’s The Easiest Way to Increase Your Billings?

https://www.youtube.com/watch?v=l8BArfqC3f4The number one way to increase your billings is to improve your job order to placement ratio – in other words, the percentage of jobs you fill. Think about it for a second, time is your most finite resource. You only have so many hours

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Motivation
Mark Whitby

How I Finally Beat Imposter Syndrome

https://www.youtube.com/watch?v=oz4ZEZU7Lrw&tImposter syndrome affects 70 percent of us – including me. The global financial crisis hit my business – and my confidence – hard. I had built a 6-figure home-based consulting business and then in June 2008 I lost three out of my four biggest customers

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