Why We’re Creating Video Content and You Should Too
You may have noticed that I've been creating a LOT of video content recently. Here’s why I’ve started publishing a weekly video - and why you should too.
There are two big reasons...
Video Builds Rapport with Your Target Audience
The first reason I'm creating video content is that it's a great way to get the attention of, and build rapport with, your target audience.
If you follow my work, you’ve probably heard me say this before: “People do business with people they Know, Like and Trust.” I call this the “KLT Factor.” Producing video content is a fantastic way of letting your audience get to know, like and trust you because:
- people get to see your personality
- it showcases your knowledge and expertise
- you’re giving value by sharing helpful tips and ideas
If you do this consistently, you will gradually develop a relationship with your audience so you’re the first person they think of when they have a need for your services.
Video content is a great way to build rapport with your target audience, become a recognized authority and generate inbound leads.
Let me give you an example from my own experience...
I attended two events recently, one was a seminar in Glasgow with Greg Savage. The other was an event in London hosted by i-intro called “Retained Recruiter Academy” where I was one of the keynote speakers. These were the first events I’ve attended since committing to the weekly video content and being consistent with it.
Do you know what was amazing? People I was meeting for the first time already knew who I was and even said they felt like we’d met before. This stuff is really, really powerful.
LinkedIn Loves Video Content
The second reason I’m doing a big push on video content is that all the social platforms including LinkedIn are encouraging users to post videos. From what I’ve read, it's actually built into the algorithm. Therefore, if you publish native video on LinkedIn, your content will appear in more people’s news feeds so you’ll get more views. So you're more likely to get exposure through a video than you would say through an article.
So now you’re clear about the benefits of creating video content. Maybe you already thought about doing video even before reading this article but haven’t taken action yet. So why aren't you doing it?
What's Stopping You From Creating Video Content?
We have all kinds of excuses and I know this because I make the same excuses too! When it comes down to it, fear is what holds us back. It's the fear of putting stuff out there and people not liking it. Maybe you’re worried about getting negative comments or experiencing rejection, that that sort of thing.
I think that affects all of us. In fact, I said to my video coach Greg Rollett: “Greg, I hate my videos. I'm doing 20 takes for every single video just to film two minutes of content and even after 20 takes, I’m still not happy with it.” He laughed and said, “You know what Mark? Everybody hates their own videos.” People don't like the sound of their own voice. They don't like the way they come across on camera. By the way, Greg is an Emmy Award-winning film producer and he says: “Let me tell you a secret Mark. I don't like my own videos either.”
So that really encouraged me. It helped to know that what I'm experiencing is normal and everybody feels the same way. Most of us are not professional actors, we’re just not that comfortable on camera. But the benefit of doing it and really putting yourself out there is so huge that it's worth making the effort to figure out how to do this.
So I want to encourage you to go for it. Why not give this a try?
By the way, “Consistent Content” is one of the 6 pillars of my IMPACT Method for escaping the feast/famine roller coaster and creating consistent, predictable placements. If you'd like some help with content marketing, go ahead and set up a “pitch-free” 15-min brainstorming session here.
Resources for Creating Videos More Easily
Ambitious Video Planner
What if you knew exactly which videos to create that would get the attention of your potential clients? And you knew exactly what to say without a script or teleprompter? With the Ambitious Video Planner, I'm never stuck for ideas. Get Your FREE Video Planner Now (Just Pay S&H).
Virtual Video Producer 2.0
Let Emmy® award-winning producer Greg Rollet help you create "Snackable Videos." Virtual Video Producer is a 'Done With You' media & marketing system that positions you as the Celebrity Expert® in your field. I use and recommend Greg's service because it takes the pain out of producing videos. Get full details and pricing here.