Overdue Invoices? Here’s How to Collect Your Placement Fee!
A client recently asked me: “Can you give me some insight into how to collect a past due balance from a client while still maintaining a lucrative relationship?” Sure thing – I had this one recently myself! And the client was in another country which made it a little more challenging. I don’t know what […]
The Best Way to Demotivate Your Team
Email is a lazy manager’s best friend. It is hard asking people to do things to their face – especially when delivering a message that might be met with resistance. Instead of risking a confrontation, the lazy manager will fire off a quick email saying, “I’m concerned that you haven’t sent any CVs to this […]
How to Choose an Email Marketing Platform
Email marketing is one of the most effective ways to market your recruitment agency. You can communicate “one-to-many” at the push of a button, making email marketing a highly leveraged and cost-effective marketing activity. I’m not talking about the unsolicited bulk emails that are sent out by some companies that end up in your spam […]
Why Content Doesn’t Kill The Sales Call
With all the talk of content marketing being the “ultimate solution” for B2B sales and marketing professionals, the simple fact is that unless you are extremely lucky, none of the leads from your content will directly result in a sale. You still need to have a chat with your prospects first. Yes, the content will […]
Why 98% of Recruiters Fail to Differentiate their Firm from the Competition
Imagine you’re speaking with a potential client who says, “why should I use your firm instead of someone else?” Do you have a great answer to that question? If you don’t have a clear Value Proposition, sometimes called a USP or Unique Selling Proposition, then I guarantee you’re losing business you might have otherwise won […]
9 Tools for Finding the Email Address of Target Clients and Candidates
Whether it’s a case of contacting that perfect candidate for a role you’re working on or introducing yourself to a key decision maker at a potential new client, one of the biggest challenges any recruiter faces is getting people’s contact information, in particular, email addresses. There is LinkedIn of course, where if you’re connected to […]
The Smart Recruiter’s Guide to Creating a “Lead Magnet” That Generates Warm Leads
Want to generate warm leads on autopilot, and attract a steady flow of new clients and candidates for your recruitment business? Then you need a Lead Magnet. What is a Lead Magnet? Quite simply, a lead magnet is an irresistible bribe that offers value to your prospect in exchange for their contact information. In other […]
How to Stay Front of Mind with Email Marketing
As part of any marketing campaign, capturing your prospect’s email address is crucial. Following this, you may have an automated series of emails that will convert a percentage of these prospects into clients or candidates. But what about those that haven’t been converted? The fact is, once you have got someone into your marketing funnel, […]
Why Do Some Recruitment Websites Get More Visitors?
As a recruiter, your website should be central to your marketing strategy to find those valuable clients and candidates. Having a well-designed website that is functional and engaging is great. Not only can it be a great resource for your potential clients and candidates, it can also help to show them not just why you […]
Inbound vs. Outbound Marketing – Which Works Better for Recruiters?
Inbound vs. Outbound Marketing – Which Works Better for Recruiters? Whether you’ve been in the recruitment industry for decades or whether you are a newcomer, there’s no doubt about it, it’s never been as competitive as it is now. With the rise of in-house recruiters, and a record number of new recruitment agency start-ups, it’s […]
