If there is one thing more certain in marketing and branding, it is this: Making videos is no longer optional for building a successful recruitment business brand.
How do you overcome the common barriers, misconceptions, and complexities of creating effective video content? What are the proven ROI and benefits of doing so?
In this episode, we are joined by Sunjay Vyas, an accomplished videographer, video podcast producer, and content creator based in the UK. He prides himself on producing compelling video content.
Episode Outline and Highlights:
- [01:50] Sunjay’s story of starting in recruitment at age 16 and becoming a sourcer at 18.
- [09:27] Realizing his passion: What made Sunjay shift to a different role from recruitment?
- [15:21] Three biggest misconceptions of recruitment business owners on video and audio content creation.
- [20:09] Overcoming the fear of creating videos for branding: building an audience.
- [28:22] Becoming an authority in your space by putting yourself out there.
- [31:51] Outsourcing, keeping it simple, and the importance of starting small and being consistent.
- [38:48] Generating inbound leads by constantly creating content.
- [40:08] Advanced content strategies and repurposing for those who already host their podcast.
- [44:25] Information about “Behind the Mic” community resource
The Three Common Misconceptions or Barriers to Creating Video Content
Some recruitment business owners find creating videos or audio content difficult when building their brand. Sunjay and I agreed on the three most common misconceptions, and if you can relate to any of these, then you will enjoy this episode as we explain why the benefits and return on investment outweigh the barriers.
It’s Too Complicated or Overwhelming
Why It’s a Misconception:
Recruitment business owners often see video production as a technical, complex, and time-consuming process. Many start as solopreneurs already juggling multiple roles, making video creation feel like an enormous task.
Why It Shouldn’t Be:
Modern tools and platforms have simplified video production. With minimal equipment and basic editing software, creating professional-looking videos is accessible and manageable even for beginners. Starting small and scaling up can reduce overwhelm.
It’s Too Expensive with Unclear ROI
Why It’s a Misconception:
The cost of video production can seem prohibitive, especially if the return on investment (ROI) is uncertain. Business owners might struggle to see how content creation directly translates into revenue.
Why It Shouldn’t Be:
Video content builds brand visibility, trust, and long-term customer relationships, indirectly boosting sales and recruitment opportunities. Even low-cost content can yield significant returns through consistent engagement and brand presence.
Feeling Uncomfortable or Experiencing Imposter Syndrome
Why It’s a Misconception:
Though confident in conversations, recruitment business owners might feel uneasy in front of the camera. Self-doubt creeps in, raising fears of judgment, embarrassment, or not being perceived as valuable.
Why It Shouldn’t Be:
Authenticity resonates more than perfection. Audiences appreciate real, relatable content. Over time, regular practice helps overcome camera shyness and builds confidence, making the process more natural.
The Three ROIs of Video Content and Podcasting
The three benefits below, which can bring an exponential ROI to your recruitment business, counter the three common misconceptions about creating video content. Many of our previous guests, as well as many from our existing coaching community, have proven and shared these benefits.
1. Building an Audience
Video content and podcasting allow businesses to reach a broader audience beyond one-on-one interactions. By sharing valuable insights online, companies can connect with potential clients and candidates they might never meet otherwise. Even if viewers or listeners don’t engage directly, the content can still impact their decisions, creating a ripple effect. Consistency is key—regularly publishing content builds trust, credibility, and a loyal following, transforming businesses from being the best-kept secret to a well-known industry authority.
2. Becoming an Authority in Your Space
Creating content positions businesses as experts in their field. Companies can demonstrate expertise by sharing knowledge, insights, and solutions to industry challenges rather than just claiming it. This visibility helps potential clients associate the business with industry leadership and up-to-date insights. People trust brands that consistently showcase their know-how, making them the go-to resource when prospects need help or advice.
3. Generating Leads
Podcasts and videos serve as powerful lead-generation tools. They create touchpoints that nurture relationships and keep businesses top-of-mind for potential clients. A well-executed content strategy can convert casual listeners or viewers into paying customers. Testimonials from businesses gaining clients through podcasts illustrate this, showing how content can be a direct revenue driver and a long-term business development asset.
Best Practices and Tips
Sunjay shared a few best practices and pragmatic approaches to creating content without adversely affecting your day-to-day schedule.
Some of the core practices he discussed are:
- Create consistent content (start with one post per week)
- Share your daily recruitment expertise through video
- Build trust through regular video presence
- Scale your one-to-one conversations into content
Sunjay said, “People want to see you… when you see this person, you see them interacting with someone else on camera and you see the engagement, I think that builds trust quicker than anything else.”
One of our success stories is our coaching community member Jodi, who went from refusing to do videos to winning new business through her video content and podcast. Her story demonstrates how video content can transform a recruitment business’s lead generation strategy from constant outbound activity to attracting pre-qualified, inbound leads.
