Recruiters everywhere are experiencing a surge in demand for quality candidates combined with an increasing quest for diversity and inclusion. Traditional approaches and outdated processes are proving inadequate to meet these challenges. Consequently, many recruitment firms are failing to capitalize on the huge potential for growth.
My next guest, Natasha Makhijani, has managed to transform these challenges into an opportunity to revolutionize the recruitment industry. In this episode, Natasha shares how her team has developed their own mobile apps to increase candidate attraction, engagement and diversity. She also reveals how they ensure much greater diversity and how they’re pioneering the use of Amazon’s Alexa to stay at the cutting edge of executive search.
Episode Outline and Highlights
- [0:30] Why I invited Natasha back for the second time on the show
- [03:38] Inclusion in the Queen’s Platinum Jubilee – how did Oliver Sanderson earn this prestigious recognition?
- [09:28] How technology helped the brand to grow despite the pandemic
- [16:55] How Natasha creates employee engagement and provides practical and emotional support while working remotely
- [22:49] The benefit of having a dedicated research / market mapping team
- [25:46] What are the three types of recruiters the brand employs?
- [30:00} Natasha’s role as Co-Chair of the HR Section Group at APSCo
- [31:20] A revolutionary approach to diversity and inclusion
- [35:00] The charity focused on helping to uplift emerging talent and overcome the challenges faced by marginalized professionals
- [39:46] How the Snapp CV app brings technology and search together to increase talent engagement in a candidate-driven market
- [49:40] Using effective video content to grab the attention of high-level professionals and get them into your recruitment process
- [51:30] New ventures – Natasha’s success in finding investors for a radical solution taking the recruitment industry into a new direction.
Being a Part of The Queen’s Platinum Jubilee
Across the UK, plans are put into place to celebrate the Queen’s Platinum Jubilee. 2022 marks the 70th year since her ascension.
For the Oliver Sanderson team, this is an even more thrilling event as the recruitment business has been chosen as one of 70 companies across the UK that represents the values of the British Monarchy and what they stand for.
The brand is the only recruitment business that has received this honor and the team’s advances in the field of technology and taking the recruitment industry to a more digital world is what they are being recognized for.
“Alexa: Find Me a Job”
When it comes to advances in technology, the team at Oliver Sanderson is at the forefront of development. Their Oliver Sanderson OS Executive App – brings digital innovation to the executive search process.
Natasha explains, “when we go out and map the candidates, once we’ve got a long list of candidates whom we think are of interest. At that point, you can either just reach out to them or you can send them a link to an app which allows them to watch a little video.” If they like what they see, they can proceed from there onwards but you already got them to the point to make a small commitment. The app is proving to be a highly effective solution to combat the challenges of a candidate-driven market.
