Would you be apprehensive about adding a recruitment bot in your hiring process at the risk of losing the ‘human’ factor? Our special guest, Betsy Robinson, explains how they utilize AI trends and other tech stacks to enhance their client and candidate experience.
Betsy Robinson is the Founder & CEO of Tier4 Group, a woman-owned, diversity-certified talent acquisition firm headquartered in Atlanta.
The company connects exceptional talent with top-tier employers for technology and executive roles, combining advanced recruitment automation with a personalized approach.
Under her leadership, Tier4 Group has achieved remarkable recognition, including six consecutive years on the Inc. 5000 list of fastest-growing companies (2019-2024) and five appearances on the Atlanta Pacesetters list.
Episode Outline and Highlights
- [03:03] Recruiting out of college – beginning of Betsy’s 20-year recruitment journey.
- [07:05] How she ventured out alone – discussing high points and challenges.
- [18:31] Fostering a culture of feedback and how it elevates output quality.
- [24:19] Incorporating recruitment automation, technology, and AI.
- [33:35] Would you include a digital recruiter in hiring your process?
- [41:15] Betsy reveals their tech stack and AI trends.
- [47:28] The value of using note-taking AI tools.
- [51:52] Creating a culture of strong team collaboration.
Incorporating a Digital Recruiter in the Hiring Process
Would you consider incorporating a recruitment ‘bot’ in your hiring process? A lot of recruitment business owners might be apprehensive about doing so, as it poses the risk of diminishing the ‘human touch’ in the process.
On the other hand, Betsy’s team is leveraging a “digital employee,” specifically a digital recruiter, to enhance their hiring process. This AI-powered recruiter can call and chat with candidates, helping to screen large volumes of applicants more efficiently while maintaining a personalized experience. Unlike traditional chatbots or automated emails, this digital recruiter has a live voice and engages in real conversations, making it feel more human-like.
Some of the outlined advantages of this investment include:
- Speed & Efficiency – The digital recruiter can process large volumes of candidates quickly, helping the team sift through hundreds of applicants without delays.
- Candidate Engagement – One of the biggest complaints in recruitment is ghosting—candidates never hearing back from employers. A digital recruiter ensures consistent communication, so candidates stay informed.
- 24/7 Availability – Unlike human recruiters who work business hours, the digital employee can operate around the clock, allowing candidates to engage at their convenience—whether during a lunch break or late at night.
Tech Stack and AI Trends
Betsy and I also talked about the tech stacks they are using and the recent trends in technology that recruiters can use to either improve and simplify their processes, improve candidate and client engagement, and manage performance and KPIs for their employees.
We have listed below some tools that you may already be familiar with or others you might consider exploring:
Applicant Tracking & CRM Systems
- Loxo – Legacy ATS/CRM system
- Tracker – New ATS & CRM for front/middle office operations with better API integrations
AI-Powered Communication Tools
- CloudCall – AI-driven text and voice communication for candidate and client interactions.
- Digital Recruiters (AI Recruiters) – AI-powered virtual recruiters that conduct initial screenings via calls and chats.
Note-Takers & Meeting Assistants
- Otter.ai – AI-powered transcription and meeting summarization.
- Fathom – AI note-taking with advanced meeting insights.
- Fireflies – AI transcription, summarization, and team collaboration.
- Copilot (Microsoft) – AI assistant for Teams meetings and documentation.
- Quill – AI-driven note-taking tool specifically for recruiters.
- Gong – AI-powered call analysis and coaching for sales and recruiter conversations.
AI-Driven Data Management & Automation
- VMS Integrations – Automates job order creation and updates within the ATS.
- AI-Powered Contact Management – Automatically updates candidate and client contact information.
AI for Remote Team Collaboration & Coaching
- AI Call Coaching (via GPT or Gong) – Analyzes recruiter and sales calls for performance improvement.
- Remarkable (Digital Notepad) – Converts handwritten notes to digital format for easy CRM integration.
These tools collectively enhance efficiency, automation, and candidate engagement in recruitment businesses.
Creating a Culture of Strong Team Collaboration
Despite being tech-heavy, Betsy and her team still invest in ensuring that their connection and culture as a team is as collaborative as can be. With a team of 30, mostly working remotely, seamless collaboration and teamwork are essential.
This is how she summarizes their collaboration: “We, I will say, first of all, we welcome all ideas. It doesn’t matter if you are someone who’s been on our team for one week or someone who’s been on our team for one year or you’ve been our first employee who’s been here 10 years. Everybody brings unique at different perspective perspectives. And I would say we are much more collaborative in our decision-making.”
She added the value of transparency: “We also communicate to the best of our ability the why behind a lot of our decisions that we’re making.”
Lastly, she emphasized the value of accountability: “So we’re also working on a culture of, you know, pure accountability.”
The key factors are critical in Betsy’s successful culture-building. Do you have similar values in terms of your business culture?
