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Cold Calling Confidence: How to Win New Business by Phone
Join us for a LIVE, interactive training program for recruiters and recruitment agency owners who want to develop the skills - and the mindset - to book more client meetings and win new business over the phone.
- Runs April 23 – May 21, 2025 | 🕓4pm UK / 11am US Eastern
Does cold calling still work in today’s market? YES - and it’s your biggest competitive advantage.
Wow… you actually called me? Nobody does that anymore.
This is what decision-makers are telling recruiters who dare to do what most won’t.
In a world of endless emails and LinkedIn messages, decision-makers are drowning in digital outreach. Yet research shows you’re 56% more likely to book meetings via phone calls than emails – while less than 13% of recruiters are actually picking up the phone.
The opportunity is clear: While your competitors hide behind keyboards, you can become part of the minority of recruiters who win the lion’s share of the business
Call Reluctance Is Costing You Clients
Let’s be honest…
Whether you’re a seasoned recruiter who’s out of practice, or you’ve never been trained on cold calling at all – picking up the phone can feel uncomfortable.
And when you have a bad call, it’s easy to take it personally – and worry that you’re coming across as deperate, pushy, or transactional.
But there’s another way.
When you have the right mindset and approach, the phone becomes a powerful way to connect with your ideal clients. An opportunity to cut through the noise and make a human connection.
Done correctly, cold calling can be an extremely effective way to grow your client base. Let us show you how to communicate with senior decision-makers so you come across like a peer instead of a telemarketer.
Course Overview
Cold Calling Confidence is a 30-day training program designed for recruitment professionals.
- The Cold Calling Confidence Playbook
- 4 live 60-minute training sessions with cold calling experts
- Bonus training session with Mark Whitby
- Real-world success stories from recruiters actively winning business via cold calling
- Entry into the 30-Day Cold Calling Challenge
- Recordings available (if you choose the upgraded option)
Course Agenda
- 23 April, 2025
Chris Hatfield
Sales Mindset: How to Reframe Your Self-Talk & Limiting Beliefs
Explore how your internal dialogue affects your performance. Learn practical neuroscience-based tools to challenge thought biases, rewire your mindset, and eliminate limiting beliefs around cold calling.
- 30 April, 2025
Sara Uy
Everything Cold Calling
Learn how cold calling works in 2025. Discover the structure of an effective call, how to open strong, manage resistance, and convert conversations into meetings.
- 07 May, 2025
Mark Whitby
Black Belt Objection Handling
Mark will share objection-handling techniques used by top producers. You’ll learn how to confidently respond to objections like “We already have suppliers” or “We don’t use agencies,” turning resistance into receptivity.
- 14 May, 2025
Panel
Business Development Secrets of Top Producers
Mike Williams, Melanie De Beer, Katherine Jerald, and Karolina Willis share real-world strategies, scripts, and frameworks they use to win clients via cold calling.
- 28 may, 2025
Mark Whitby
Bonus Session - Topic TBA
Mark will wrap up the series with additional insights, live coaching, and Q&A to help reinforce everything you’ve learned.
MEET YOUR COACHES
Mark Whitby
Founder of Recruitment Coach. Since 2001, Mark has trained over 10,000 recruiters in 34 countries, helping consultants double or triple their billings and helping recruitment business owners grow 7- and 8-figure agencies. Host of "The Resilient Recruiter" podcast, Mark blends classic BD strategies with cutting-edge tools and mindset coaching.
Sara Uy
Founder of SellingSara. Known for her viral content on sales, objection handling, and cold calling, Sara helps modern salespeople turn fear into confidence. Her real-world approach to cold calling in NYC has resonated with thousands of recruiters and business owners worldwide.
Chris Hatfield
Founder of Sales Psyche. With 17+ years in sales leadership and coaching, Chris specializes in helping sales teams optimize their mental game. Certified in coaching and trained in mental health first aid, Chris brings neuroscience and practical tools to help recruiters develop high-performance habits and emotional resilience.
Our Panel of Top Producers
Mike Williams
Carnegie Search
Melanie De Beer
Full Circle Selection
Katherine Jerald
Elray Search
Karolina Willis
Intercare Recruitment
Bonus: The 30-Day Cold Calling Challenge
Most training fails to produce sustained results. That’s because true learning and skills development doesn’t happen in a classroom. It requires practice.
Throughout the program, you’ll be invited to participate in a cold calling challenge. Track your calls. Submit your results. See where you rank on the leaderboard. This friendly competition adds accountability and motivation while reinforcing your learning.
Who Should Attend?
This program is for:
- Experienced recruiters looking to get refresh their skills and “back to basics”
- New recruiters who never received formal telesales training
- Business owners who want to upskill their team and future-proof their firm
- Delivery consultants ready to expand their client-facing capabilities
If you want more meetings, more job orders, and more commission – this course is for you.
Why Now?
The market is tougher than ever.
Investors are cautious. Clients are cutting costs by filling jobs themselves. International competition is muscling in on your turf. AI and automation are flooding inboxes. And recruiters who rely solely on digital channels risk being ignored.
The recruiters who master cold calling now will have a critical skill that ensures they stay in the game long-term. When the market dips, they keep winning. They’re the ones with sustained success, high earnings, and secure careers—even when others disappear.
Cold calling could become your competitive edge.
Don't Miss Out! Reserve Your Seat Now
Need help? Email connect@recruitmentcoach.com
Live + Recordings
What You Get
- Everything above + lifetime access to session recordings
- After launch, the recorded version will sell for $1,000. Act now to save 80% and access the live coaching experience.
$200 $1000
Cancellation and Refunds Right to Cancel or Reschedule: Recruitment Coach reserves the right to change, cancel, or reschedule the Cold Calling Confidence Summit for any reason, including but not limited to low registration, speaker availability, or circumstances beyond our control (e.g., natural disasters, technical failures).
Refund Policy: All ticket sales are final. No refunds will be provided in the event of cancellation or rescheduling. In cases where the event must be rescheduled, your registration will be valid for the new date or you may be offered alternative arrangements at our discretion.
Frequently Asked Questions
No problem. You can purchase the Live + Recordings option and access all the sessions at your convenience.
Yes. The techniques are transferable to recruiting and will help you reach candidates others can’t – while also future-proofing your role by enhancing your business development skills.
Absolutely. This is the training most new recruiters wish they had when they started.
The cold calling game has changed. Don’t get left behind – update your skills with modern best practices that work in 2025.
Yes. You’ll get scripts, frameworks, and a full cold calling playbook.
Even one extra placement could return 100-500x your investment. The real ROI is the confidence and skills you’ll use for the rest of your career.
All ticket sales are final. If the event is rescheduled, your registration will remain valid or alternative arrangements may be offered at our discretion.
Ready to take your recruitment business to the next level? Since 2001, we’ve helped over 10,000 recruiters in 34 countries maximize their business performance and make more placements. Many of our clients have increased their billings by 200-300% in 6-12 months. Get in touch today to replace the feast/famine cycle with consistent results and predictable profits.
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2025
– Recruitment Coach
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