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How to Choose an Email Marketing Platform

Email marketing is one of the most effective ways to market your recruitment agency. You can communicate “one-to-many” at the push of a button, making email marketing a highly leveraged and cost-effective marketing activity. I’m not talking about the unsolicited bulk emails that are sent out by some companies that end up in your spam folder. […]

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How to Stay Front of Mind with Email Marketing

​As part of any marketing campaign, capturing your prospect’s email address is crucial. Following this, you may have an automated series of emails that will convert a percentage of these prospects into clients or candidates. But what about those that haven’t been converted?The fact is, once you have got someone into your marketing funnel, you […]

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