Author Archives: Mark Whitby
Mark Whitby is one of the world's leading coaches for the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries. Mark has helped recruiters to double or triple their billings and owners to increase their team's sales by 67% in 90 days.
I’m just about to head off to my Brazilian Jiu-Jitsu class. That’s something new that I’ve started recently. I was struggling to find the motivation to get myself to attend the class tonight. I had all kinds of excuses: it’s raining, it’s Friday night, I’m tired, it’s been a really busy week at work. But […]
Read More
Almost every day I receive LinkedIn messages like this one:Attracting clients on LinkedIn isn’t something I leave to chance. I’ve got a SYSTEM for generating warm leads via LinkedIn with no cold calling. I’m pretty sure it could work for you as well. By the way, this does NOT involve using automation tools (which LinkedIn is cracking down […]
Read MoreI just got an email from a coaching client of mine that really surprised me. Before I tell you about the email, I should explain that the sender is a recruitment business owner who works extremely hard and personally bills over one million Euros per year in net fee income. The thing that surprised me about his […]
Read MoreDoes the thought of appearing on camera makes your knees knock and stomach churn? Here are my top 5 tips for creating video content – from one chicken to another. You might assume that because I’ve been a trainer for 18 years that this comes naturally to me, but you’d be wrong. Yes, I’m confident speaking […]
Read MoreYou may have noticed that I’ve been creating a LOT of video content recently. Here’s why I’ve started publishing a weekly video – and why you should too. There are two big reasons…Video Builds Rapport with Your Target Audience The first reason I’m creating video content is that it’s a great way to get the attention of, […]
Read MoreBy a show of hands, who here would like to generate more consistent placements and more predictable revenue? Everybody in the room! And that’s not surprising. This is one of the biggest challenges faced by recruiters and recruiting firm owners. I know this because:I’ve been a recruiter myself so I’ve experienced the roller coaster ride of recruiting […]
Read MoreAre you making the mistake of charging too little for your recruitment services? I speak to so many recruiters who under-value their service. For example, last week a recruitment business owner told me that he was planning on offering an executive search service but that he could deliver half the time and at a lower […]
Read MoreThe number one way to increase your billings is to improve your job order to placement ratio – in other words, the percentage of jobs you fill. Think about it for a second, time is your most finite resource. You only have so many hours in the day. So, if you want to increase your billings, […]
Read MoreImposter syndrome affects 70 percent of us – including me. The global financial crisis hit my business – and my confidence – hard. I had built a 6-figure home-based consulting business and then in June 2008 I lost three out of my four biggest customers and more than 50 percent of my income evaporated overnight. Quite honestly I […]
Read More“There are not enough hours in the day.” A client said to me recently – maybe you can relate. If you’re feeling stressed or overwhelmed, working harder is NOT the answer! That’s the road to burnout city. By the way, this isn’t another article about traditional time management theories – planning, organization, etc. Sure, most people could be […]
Read MoreWhat is your ultimate vision for your business? What are your long term aspirations for your recruitment company? There’s not a right or wrong answer to that question but it is an important decision and one that I would encourage you to start thinking about.Certainly, it’s one of the first questions that I ask all […]
Read MoreJerks, assholes, bitches… These are all the sorts of people that you do NOT want to be working with. My name is Mark Whitby from RecruitmentCoach.com, and I only work with people who I genuinely like and want to spend time with. I would encourage you to do the same.The great thing about running your […]
Read More
Companies House records reveal that an average of 818 new agencies were registered every month in 2017. That’s more than 9000 new start-up recruitment companies, taking the total number of agencies in the UK to over 35,000. According to Paul MacKenzie-Cummins, the Managing Director of ClearlyPR who conducted the research, the growth in the number […]
Read More
If you want a steady stream of warm leads flowing into your recruitment business, then you’ll need to get up to speed on inbound marketing. Even if you plan to outsource inbound marketing to a digital agency, or delegate responsibility to a full or part time employee, you the business owner still need to have a […]
Read More
Building a permission-based email list is the foundation stone that all your inbound marketing activities are built upon. Therefore, capturing your prospects’ contact information, especially their email address, is a critically important step in your marketing funnel. But what is the best way to do this? Whilst there are other options, one of the most […]
Read More
A client recently asked me: “Can you give me some insight into how to collect a past due balance from a client while still maintaining a lucrative relationship?” Sure thing – I had this one recently myself! And the client was in another country which made it a little more challenging. I don’t know what you’ve already […]
Read More
Email is a lazy manager’s best friend. It is hard asking people to do things to their face – especially when delivering a message that might be met with resistance. Instead of risking a confrontation, the lazy manager will fire off a quick email saying, “I’m concerned that you haven’t sent any CVs to this job […]
Read More
Email marketing is one of the most effective ways to market your recruitment agency. You can communicate “one-to-many” at the push of a button, making email marketing a highly leveraged and cost-effective marketing activity. I’m not talking about the unsolicited bulk emails that are sent out by some companies that end up in your spam folder. […]
Read More
With all the talk of content marketing being the “ultimate solution” for B2B sales and marketing professionals, the simple fact is that unless you are extremely lucky, none of the leads from your content will directly result in a sale. You still need to have a chat with your prospects first. Yes, the content will warm them […]
Read MoreImagine you’re speaking with a potential client who says, “why should I use your firm instead of someone else?” Do you have a great answer to that question? If you don’t have a clear Value Proposition, sometimes called a USP or Unique Selling Proposition, then I guarantee you’re losing business you might have otherwise won and leaving […]
Read More
Whether it’s a case of contacting that perfect candidate for a role you’re working on or introducing yourself to a key decision maker at a potential new client, one of the biggest challenges any recruiter faces is getting people’s contact information, in particular, email addresses. There is LinkedIn of course, where if you’re connected to […]
Read More
Want to generate warm leads on autopilot, and attract a steady flow of new clients and candidates for your recruitment business? Then you need a Lead Magnet.What is a Lead Magnet?Quite simply, a lead magnet is an irresistible bribe that offers value to your prospect in exchange for their contact information. In other words, it’s […]
Read More
As part of any marketing campaign, capturing your prospect’s email address is crucial. Following this, you may have an automated series of emails that will convert a percentage of these prospects into clients or candidates. But what about those that haven’t been converted?The fact is, once you have got someone into your marketing funnel, you […]
Read More
As a recruiter, your website should be central to your marketing strategy to find those valuable clients and candidates. Having a well-designed website that is functional and engaging is great. Not only can it be a great resource for your potential clients and candidates, it can also help to show them not just why you […]
Read More
Whether you’ve been in the recruitment industry for decades or whether you are a newcomer, there’s no doubt about it, it’s never been as competitive as it is now. With the rise of in-house recruiters, and a record number of new recruitment agency start-ups, it’s only going to get tougher. This means that for many […]
Read More