Session Highlights: This Candidates Pillar call focused on improving candidate engagement strategies and incorporating video outreach to boost response rates. Mark Whitby showcased various video messaging techniques using platforms like Loom, demonstrating how personalized and AI-assisted videos can dramatically increase candidate response rates from typical 1-5% to as high as 40-68%. The group discussed qualification strategies, managing candidate expectations, and balancing technology with personalized outreach.
Timestamps:
[02:41-09:40] Introductions and current campaigns – Justin discusses automated voice memo campaigns; Mark shares best practices for reviewing outreach lists
[09:40-12:59] Celebrating wins – Megan shares how her team member successfully negotiated better terms with a client ]
[12:59-17:06] Conversion rate discussion – Emily reviews her candidate conversion metrics (24 calls, 10 interested, 4-5 strong candidates)
[17:06-22:32] Improving candidate qualification – Discussion on pre-screening qualifications and reducing wasted time on unqualified candidates
[22:32-26:18] Candidate sourcing team dynamics – Emily discusses working with different sourcer personalities and managing difficult team members
[26:18-29:00] Transitioning to video outreach – Mark introduces video messaging for candidate outreach
[29:00-36:06] Video outreach examples – Demonstration of different video messaging approaches including generic videos, personalized videos, and AI-assisted personalization
[36:06-45:39] Loom AI capabilities – Detailed explanation of how to use AI to create personalized videos at scale with cloned voices
[45:39-52:44] Video outreach response rates – Discussion of exceptional response rates (40-68% for candidates, 11% for clients)
[52:44-57:22] Hiring manager interviews – Strategies for filming hiring managers discussing roles for candidate outreach
[57:22-01:03:19] Next steps and commitments – Team members discuss their focus areas and set goals for video outreach implementation
Resources Mentioned:
