Why Most Recruiters Struggle to Make Automation Work

Maybe you’ve already tried to automate your outreach. But you never really got traction because you’re not a techie – you’re a recruiter. You’re busy serving clients. And trying to figure out how to set all this up feels overwhelming.

Or maybe you’re skeptical. You’ve received those spammy, robotic message – and you care too much about your reputation to risk sounding like that. Your hesitation is justified. The truth is that most automated outreach fails because it’s generic and easy to ignore. 

But when done right, it works like a dream.

Imagine opening your calendar at the start of the week and having client meetings already booked – with new leads dropping into your inbox daily. Instead of worrying where your next client is coming from, you finally have a predictable pipeline.

Let us show you how to automate your outreach the right way – so it sounds human and gets positive replies.  And you won’t be doing it alone. We’ll build it together, step by step.

Course Overview

Automate Your Outreach is a LIVE training and implementation program designed specifically for recruitment agencies, led by Giorgio Zanella.

Each week, Giorgio will walk you step-by-step through a complete outbound campaign and you’ll implement in real time. By the end of the 30-day program, you’ll have your automated lead generation machine up and running.

Here’s what you’ll receive:

Course Agenda:
Here's What We'll Help You Build

12 Nov 2025

Week 1: Clay Foundations

  • Clay fundamentals: Interface, credits, and workflow basics
  • Setting up your first table
  • Understanding data enrichment
  • Best practices for recruitment use cases

19 Nov 2025

Week 2: Market Mapping & Signals

  • Finding job openings across multiple sources
  • Identifying the RIGHT contact: hiring managers over HR
  • Job title → hiring manager title mapping automation
  • Smart HR outreach strategy based on team size
  • Use the niche example from Session 1

24 Nov 2025

Week 3: Job Openings & Hiring Signals

  • Finding job openings across multiple sources
  • Identifying the RIGHT contact (hiring managers, not just HR)
  • Discovering hiring velocity signals
  • Finding companies without TA teams (high urgency)
  • Combining multiple signals for hot opportunities.

3 Dec, 2025

Week 4: MPC Strategy & Advanced Workflows

  • Most Placeable Candidate strategy automation
  • Custom GPT for candidate-to-company matching
  • Backfilling opportunities from job changes
  • Creating personalized outreach at scale
  • Building sustainable prospecting systems

MEET YOUR INSTRUCTORS

Mark Whitby (The Host)

Mark is the Founder of Recruitment Coach and Host of The Resilient Recruiter podcast. Since 2001, Mark has trained over 10,000 recruiters in 34 countries. He helps recruitment business owners build 7 and 8-figure firms. As an early adopter of automation tools, Mark combines old-school BD strategies with technology to help recruiters win more clients. Mark has been using Clay in his own business since 2023.

Giorgio Zanella (The Expert)

Giorgio is a highly experienced Go-to-Market Engineer with a passion for data and AI. He began working with Clay in 2023 and has created more than 1,000 Clay tables. Giorgio blends technical skills with sales and marketing strategy to help companies scale revenue. He's built successful GTM campaigns for businesses large and small. His superpower is turning complex manual workflows into automated systems.

Chris Hatfield

Founder of Sales Psyche. With 17+ years in sales leadership and coaching, Chris specializes in helping sales teams optimize their mental game. Certified in coaching and trained in mental health first aid, Chris brings neuroscience and practical tools to help recruiters develop high-performance habits and emotional resilience.

Who Should Attend?

This program is for:

If you want more meetings, more job orders, and a system that works even when you’re busy delivering—this course is for you. 

FREE Bonus: Bring a Team Member at No Extra Cost (Value $200)

If you’re more of a “Visionary” than an “Integrator/Implementor” we have the perfect solution.

Why not bring a team member and delegate the whole thing to them? Could be someone in your sales team, an operations person, or your virtual assistant. They don’t need a technical background – as long as they have a desire to learn and can follow instructions. However, if they understand lead generation, list building, and AI prompting, they’ll have a head start.

Who in your team would relish the opportunity to take ownership of this?

Why Now?

The Landscape Has Changed - And So Must You

Hiring has slowed. Competition has increased. Clients are harder to reach. There’s more noise than ever before.

Even when the economy picks up, things will never go back to the way they were. AI has changed the game forever. The recruiters who leverage automation now will gain a huge competitive advantage. They’ll have consistent meetings booked. New leads in their inbox daily. A system running in the background, even when they’re focused on delivery.

The recruiters who don’t? They’ll keep grinding, working harder for worse results – until they burn out or fall behind.

Don’t let that be you.

This Isn't Just a Course - It's a "Done-with-You" Implementation Program

You don’t need yet another course. You want results, not theory. 

That’s why we’ve designed this program for easy implementation – even for non-techies. 

Each week, Giorgio will show you how to build a proven automation campaign. He’ll share his screen and walk you through each strategy step-by-step so you can follow along in real time. 

By the end of the 30-day program, you’ll have a fully operational outreach system up and running, bringing you new business opportunities on autopilot.

And if you choose the optional upgrade, you won’t even have to build any of it from scratch. You’ll receive Giorgio’s “Plug & Play” Clay templates, prebuilt and ready to launch.

Optional Upgrade: "Plug & Play" Clay Templates

We’ve designed this program for ease of implementation. But things are about to get even EASIER.

When you grab the upgrade, you won’t need to build anything from scratch. You’ll get complete Clay tables for each campaign, pre-built by Giorgio with all the enrichment fields and AI prompts for personalization. Plus, you’ll also receive step-by-step playbooks so you can confidently delegate this to a team member. 

We’ve done all the heavy lifting for you. Just import the templates into your Clay account and launch your outbound campaigns with a few clicks. No wasted time. Just proven systems you can deploy immediately.

At only $200 for a limited time, this is an absolute steal compared to the thousands you’d pay an outbound agency.

Don't Miss Out! Reserve Your Seat Now and Save 80%

Need help? Email connect@recruitmentcoach.com

Live Only

What You Get

  • 4 live expert sessions
  • Invite a team member
  • Complete campaign walkthroughs you can implement in real time
  • Tech stack guidance
  • Real recruiter examples and use cases

$100 $500

Live Training + Recordings

What You Get

  • 4 expert training sessions
  • Live Q&A – get your specific questions answered
  • Invite a team member
  • Lifetime access to the recordings for you and your team member
  • Complete campaign walkthroughs you can implement in real time
  • Tech Stack recommendations
  • Recruitment specific strategies
  • After launch, the recorded version will sell for at least $1,000. Act now to save 80% and access the live coaching experience
 

$200 $1000

Live Training + Recordings + Plug & Play Templates

What You Get

  • Everything already listed + 
  • Plug & Play Templates – Ready to use Clay tables for each strategy
  • AI prompts for personalization
  • Playbooks – Step-by-step guides for each workflow
  • Custom GPT 

$400 $2000

Right to Cancel or Reschedule: Recruitment Coach reserves the right to change, cancel, or reschedule the Automate Your Outreach course for any reason, including but not limited to low registration, speaker availability, or circumstances beyond our control.

Refund Policy:

  • If you cancel: All  sales are final. No refunds will be provided if you choose to cancel your registration.
  • If we cancel: Should Recruitment Coach need to cancel the course entirely, you will receive a full refund.
  • If we reschedule: If the course is rescheduled to a new date, your registration will automatically transfer to the new date. If you’re unable to attend the rescheduled date, you may request a full refund, or we may offer alternative arrangements at our discretion.
 

Frequently Asked Questions

No problem. All sessions are recorded. You’ll get lifetime access to watch at your own pace and revisit sections whenever you need them. We recommend attending live so you can ask Giorgio questions in real-time, but we’ve got you covered either way.

Absolutely. Clay is a no-code platform—if you can use a spreadsheet, you can use Clay. Giorgio will walk you through everything step-by-step, showing his screen as he builds each automation. The tools we recommend are designed to be user-friendly. We’re not assuming you’re a techie—we’re assuming you’re a recruiter who wants better results.

You’ll need Clay, an email sequencer like Instantly or SmartLead, a LinkedIn automation tool like HeyReach, a few alternative domains and email inboxes, plus a paid ChatGPT or Claude account. If you prefer one tool for both email and LinkedIn, LaGrowth Machine or Lemlist work great too. If you’re spending $10-15K/year on ZoomInfo, Clay can replace that entirely.

This course is designed for recruitment business owners and their teams. If you’re competent at closing clients once you get them on the phone but struggle to get enough meetings, this is perfect. If you’re brand new and still learning the basics of recruiting, start there first. We’re showing you how to automate lead generation—you still need to know how to convert those leads.

Yes. The market has changed forever. What worked in 2001 or even 2019 doesn’t cut it anymore. This course shows you how to combine your experience with modern automation—using signals like job changes, promotions, and funding rounds to know exactly when to reach out. You’ll learn how to enrich your CRM data and reactivate old leads at scale. Think of it as adding a new weapon to your arsenal, one that works 24/7.

If you upgrade to the Templates offer, yes. You’ll get our plug-and-play Clay tables complete with enrichment workflows, AI prompts, and SOPs. These are the exact templates we use. You simply import them, customize for your market, and launch. No building from scratch required.

Even if this helps you make just one extra placement, you’re looking at a 100-500x return. But the real ROI is the time you get back and ending the feast-famine cycle. Imagine starting each week with appointments already booked and new leads appearing daily—all running in the background while you’re busy delivering.

Absolutely—we encourage it. This system is designed to be run by you or a team member. One purchase includes access for you and one team member. If you require more seats please contact connect@recruitmentcoach.com and our team will help. 

Clay can replace many tools you’re currently paying for. If you already have subscriptions to Lusha or RocketReach, you can plug those into Clay using your API keys. We’ll show you how to integrate what you already have and identify which tools deliver ROI versus which ones you can drop.

Three reasons: Those videos aren’t made for recruiters—they’re generic. We’re building campaigns specifically for recruitment businesses based on 24 years of coaching recruiters. Second, tutorials don’t hold your hand through implementation—we’re building this with you week by week. Third, you get direct access to Giorgio, one of the top Clay experts in the world. YouTube can’t give you that.

Not required, but recommended. Giorgio will walk through the basics in session one, but if you sign up beforehand, you’ll be ready to follow along and start building right away.

Ready to take your recruitment business to the next level? Since 2001, we’ve helped over 10,000 recruiters in 34 countries maximize their business performance and make more placements. Many of our clients have increased their billings by 200-300% in 6-12 months. Get in touch today to replace the feast/famine cycle with consistent results and predictable profits.

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2025
–   Recruitment Coach

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