Mark Whitby

Author Archives: Mark Whitby

Do You Know How Many Recruitment Agencies Were Started Last Year? You’ll Be Shocked…

Companies House records reveal that an average of 818 new agencies were registered every month in 2017. That’s more than 9000 new start-up recruitment companies, taking the total number of agencies in the UK to over 35,000. According to Paul MacKenzie-Cummins, the Managing Director of ClearlyPR who conducted the research, the growth in the number […]

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How to Use Landing Pages to Capture Warm Leads

Building a permission-based email list is the foundation stone that all your inbound marketing activities are built upon. Therefore, capturing your prospects’ contact information, especially their email address, is a critically important step in your marketing funnel. But what is the best way to do this? Whilst there are other options, one of the most […]

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How to Choose an Email Marketing Platform

Email marketing is one of the most effective ways to market your recruitment agency. You can communicate “one-to-many” at the push of a button, making email marketing a highly leveraged and cost-effective marketing activity. I’m not talking about the unsolicited bulk emails that are sent out by some companies that end up in your spam folder. […]

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Once a Big Biller, Now a Slave

Gary (not his real name) was a million dollars a year biller who got fed up working for someone else. So he quit, rented an office, hired a bunch of guys and set up his own consultancy. Given his outstanding sales record, the venture began with champagne and high hopes. Six months later the fizz had […]

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Why I Hate Vendor Management Systems

I hate Vendor Management Systems because they take the fun out of recruiting, turn us into administrators, create some major frustrations and ultimately make it harder to earn our placement fee. I wrote an article on this subject for Recruiter Magazine a few years ago: Recruiting via ‘Portals’ is a Waste of Time. Since then, […]

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Banish Distractions With The Pomodoro Technique

Want to avoid distractions and be more productive?  Here’s a simple yet effective way to stay focused and get more done each day. Recently voted as the most popular productivity hack, the Pomodoro Technique is a time management philosophy that helps people to maximize their productivity while avoiding burnout.  It enables them to manage the […]

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Why We Love Retained Search (And You Should Too!)

What percentage of your business is contingency, versus retained search? If you answered “all” or “mostly contingency” then you’re missing out. Because for permanent, mid to senior level positions then there’s no reason you shouldn’t receive part of your fee up front. It always surprizes me how few recruiters pitch for a retainer. Usually it’s […]

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How to Generate More Leads

Lead generation is actually pretty simple. You talk to lots of people in your niche, and ask lots of questions. You’ll quickly find out “who’s who” — who’s hiring, who’s firing; who’s expanding, who’s downsizing; who’s won the contract, who’s lost the contract; who’s hot, who’s not. Lead generation should be one of your objectives […]

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